Chapter 7 · Knowledge and Realisation · Krishna said
Bhagavad Gita 7.25 — Veil of yoga-maya
नाहं प्रकाशः सर्वस्य योगमायासमावृतः। मूढोऽयं नाभिजानाति लोको मामजमव्ययम् ॥
nāhaṃ prakāśaḥ sarvasya yogamāyāsamāvṛtaḥ | mūḍho'yaṃ nābhijānāti loko māmajamavyayam ||
Meaning
Veiled by my yoga-maya, I am not revealed to all. This deluded world does not know me as unborn and imperishable.