Chapter 2 · The Yoga of Knowledge · Krishna said
Bhagavad Gita 2.43 — Rituals for rewards
कामात्मानः स्वर्गपरा जन्मकर्मफलप्रदाम्। क्रियाविशेषबहुलां भोगैश्वर्यगतिं प्रति ॥
kāmātmānaḥ svargaparā janmakarmaphalapradām | kriyāviśeṣabahulāṃ bhogaiśvaryagatiṃ prati ||
Meaning
Full of desires and aiming at heaven, they praise many rituals that promise good birth, power and enjoyment as rewards.